Digital Marketing Senior Analyst

Company: Verizon
Location: Alpharetta
Posted on: February 14, 2025

Job Description:

When you join VerizonYou want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.What you'll be doing:As a Digital Marketing Merchandising Senior Analyst on the Digital team, you will be responsible for developing content-focused plans to create awareness around various consumer-focused Verizon products and services, as well as helping define product-specific landing page content that helps educate and inspire users towards a purchase. The scope of the work involves significant strategic planning collaboration with a number of Business, Marketing, and Creative stakeholders, as well as tactical coordination with a number of creative and content development implementation groups, to ensure your merchandising plans are executed on-schedule with high quality. You will need to be able to balance both strategic and tactical work, be comfortable working in a highly matrixed (yet relatively efficient) organization, possess the ability and willingness to learn and apply those learnings to future work, and thrive in a high volume, high velocity, yet kind and constructive environment.Responsibilities include:

• Partnering with a variety of stakeholders to develop Digital Merchandising plans for key Product and Marketing initiatives, including new product launches, product refreshes, promotions, campaign support, and general content upkeep.
• Defining specific functional requirements and coordinate with design, development, and support teams to ensure accurate and timely implementation of Merchandising plans.
• Leveraging a wide variety of data sources to evaluate Landing Page and Campaign performance and opportunities for improvement.
• Partnering with a variety of testing and optimization teams to find and leverage insights that can be applied to Sales and Marketing focused content.
• Contributing to broader Merchandising best practices and strategic initiatives that identify and leverage best practices across our full portfolio of products.
• Helping to identify, solve, and implement process and platform enhancements to improve the productivity and quality of Merchandising-related work, and maximize the happiness of our team and adjacent partners. What we're looking for...You need to have:
  • Bachelor's degree or four or more years of work experience.
  • Three or more years of relevant experience required, demonstrated through work experience and/or military experience.
  • Experience with the digital merchandising of physical products and/or subscription products in a digital environment.
  • Experience with and working knowledge of Digital Marketing, Creative, and Content Development fundamentals.
  • Experience managing deadlines and multiple/simultaneous, highly complex, cross-functional projects/initiatives.
  • Ability to occasionally support key Merchandising initiatives that may occur at night, on weekends, or over holidays. Even better if you have:
    • Experience with common digital processes for managing product and marketing content.
    • Fundamental knowledge of digital technology and systems.
    • Strong attention to detail and organizational skills.
    • Working knowledge of digital UI/UX best practices.
    • Analytics skills and comfort with Engagement and Sales-related data analysis.
    • Experience with audience-specific merchandising or personalization.
    • Proficiency in either the G-Suite or Microsoft Office document-related applications (e.g. PowerPoint/Slides, Excel/Sheets, etc.).
    • Problem solving, troubleshooting, and analytical skills.
    • Highly responsive, reliable and proactive.
    • Excellent verbal, written, interpersonal, and leadership skills.If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.Where you'll be workingIn this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.Scheduled Weekly Hours40Equal Employment Opportunity We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out page to learn more.
      
      
      
      
      
      
      
      
      
      
      

Keywords: Verizon, Alpharetta , Digital Marketing Senior Analyst, Professions , Alpharetta, Georgia